Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. Why Facebook Live should be part — but not all — of your live streaming strategy. Viewers are less likely to be distracted by notifications or other things happening on the platform. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Download the guide to learn: How to connect with viewers on Facebook Live and other social media platforms. A stream on Facebook is not optimized for large-screen or high-quality viewership.
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